Market Studio

— Market Update Content Studio —
Stay informed with the latest real estate market statistics, trends, and analysis.
Monthly Market Snapshot
Latest Market Overview

A concise monthly summary highlighting key statistics, price trends, inventory levels, days on market in the current real estate environment.

Market Graphs
Key Trends Visualized

Clear, up-to-date charts and graphs showing price history, sales volume, new listings, active inventory, and other critical market indicators over multiple timeframes.

Freehold Property Monthly Listing Flow
New Listings • Sales • Inventory

Track the monthly movement of freehold properties: how many new listings come on, how many sell, and how inventory levels change each month.

Freehold Property 12-Month Listing Flow
Rolling 12-Month Analysis

A longer-term perspective showing the 12-month rolling trends of listings in-flow and out-flow, revealing seasonal patterns and broader direction.

Trailing 12 Month Volume
Momentum: TTMV

Compare the Trailing Twelve-Month volume (TTMV) against the baseline to spot momentum shifts, with a 5, 7 ,10 -year moving window you can slide across the full history.

Historic Sales & Average Price
Since 1953

The full long-run picture — annual sales volume and average price across every year on record, spanning boom cycles, corrections, and recoveries.

Publishing Schedule

— When each piece goes out —
Every month · regular rhythm
DayVideoFormatLength · AspectPlatformsCTAShort hook angle
5 *Monthly SnapshotShort30s · 9:16YT Shorts · IG Reels · TikTok · FB ReelsValuation (/valuation)— it is the Short
12Market GraphsLong5m · 16:9YouTube · BlogBook a call“This single line tells the whole story.”
19Listing FlowShort55s · 9:16YT Shorts · IG Reels · TikTok · FB ReelsSubscribe (/subscribe)— it is the Short
2612-Month Flow MapLong3m · 16:9YouTube · BlogBook a call“The best month to list, from 12 months of data.”
* Snapshot posts the 5th, or the first business day after TRREB Market Watch releases.
Specials · less frequent
CadenceMonthsVideoFormatLength · AspectShort hook angle
QuarterlyFeb · May · Aug · NovTTMVLong8m · 16:9“Momentum just changed direction — here’s what it means.”
Half-yearJun · DecHistoryLong8m · 16:9“Average price since 1953 — watch what happens when rates spike.”
TTMV & History never fall in the same month — no collisions. Production status per piece: Idea → Filmed → Edited → Scheduled → Posted.

Cutting a Short From a Long Video

— Every long-form gets a 20–30s Short —

The mindset: the Short is a standalone hook, not a summary. One number, one takeaway, hook in the first 2 seconds — and it must make sense to someone who never saw the long video.

Reusable hook angles (rotate)
  • The one surprising number — “GTA prices did THIS last month — and almost nobody’s talking about it.”
  • What it means for you — split it: “If you’re SELLING this spring…” / “If you’re BUYING…”
  • The chart reveal — animate one line/bar drawing on; big number pops at the end.
  • Myth vs. reality — “Everyone thinks spring is the only time to sell. The data says otherwise.”
  • Question → answer — “Best month to list in the GTA? 12 months of data says…”
  • Trend reversal — “Momentum just flipped.”
What to pull from each long video
  • Graphs (5 min) — the single chart with the biggest move: “This one line tells the whole story.”
  • Flow Map (3 min) — the seasonal pattern: “The best month to list, from 12 months of data.”
  • TTMV (quarterly) — the momentum shift vs. baseline: “The market’s momentum just changed direction.”
  • History (half-year) — a long-run wow: “Average price since 1953 — what happens when rates spike.”
Production tips
  • Film the Short while you’re set up for the long video — a deliberate 20–30s standalone take of the money moment.
  • Shoot the long video with a centered, 9:16-safe frame so you can crop 16:9 → vertical without losing your head or the chart.
  • Burn in captions + a big number overlay — most Shorts are watched on mute; the stat must be readable.
  • End with the CTA + a soft loop, matching the CTA assigned to that video.
Your editing toolkit
CanvaPrimary
Build the whole Short here: trim the moment, crop to 9:16, drop the big number + on-brand captions, export. Zero learning curve — your brand kit, fonts and colours already live in Canva.
VEED.ioCaptions
Reach for VEED when you want its cleaner, faster auto-subtitles / transcription. Caption there, bring the clip back to Canva to finish — no need to learn its full timeline.
  • Optional, fully automatic: Opus Clip or Vizard.ai auto-find highlights & reframe — handy for talking-to-camera parts, though a chart clip is faster by hand.
Your Hook Bank

A hook bank is a running list of the clip-worthy moments you catch while editing — so when it’s time to make the Short, you jump straight to the spot instead of re-watching the whole thing. Capture three things: the source (one of your videos, or pick Other to type a URL or a note like “William’s WeChat moment 2026-07-19”), where it is (timestamp), and a few words of what it was. Entries save right here in this browser.

SourceTimestampWords
No hooks yet — add your first clip-worthy moment above.
Saved locally in this browser (IndexedDB) — private to you on this device.