A concise monthly summary highlighting key statistics, price trends, inventory levels, days on market in the current real estate environment.
Clear, up-to-date charts and graphs showing price history, sales volume, new listings, active inventory, and other critical market indicators over multiple timeframes.
Track the monthly movement of freehold properties: how many new listings come on, how many sell, and how inventory levels change each month.
A longer-term perspective showing the 12-month rolling trends of listings in-flow and out-flow, revealing seasonal patterns and broader direction.
Compare the Trailing Twelve-Month volume (TTMV) against the baseline to spot momentum shifts, with a 5, 7 ,10 -year moving window you can slide across the full history.
The full long-run picture — annual sales volume and average price across every year on record, spanning boom cycles, corrections, and recoveries.
| Day | Video | Format | Length · Aspect | Platforms | CTA | Short hook angle |
|---|---|---|---|---|---|---|
| 5 * | Monthly Snapshot | Short | 30s · 9:16 | YT Shorts · IG Reels · TikTok · FB Reels | Valuation (/valuation) | — it is the Short |
| 12 | Market Graphs | Long | 5m · 16:9 | YouTube · Blog | Book a call | “This single line tells the whole story.” |
| 19 | Listing Flow | Short | 55s · 9:16 | YT Shorts · IG Reels · TikTok · FB Reels | Subscribe (/subscribe) | — it is the Short |
| 26 | 12-Month Flow Map | Long | 3m · 16:9 | YouTube · Blog | Book a call | “The best month to list, from 12 months of data.” |
| Cadence | Months | Video | Format | Length · Aspect | Short hook angle |
|---|---|---|---|---|---|
| Quarterly | Feb · May · Aug · Nov | TTMV | Long | 8m · 16:9 | “Momentum just changed direction — here’s what it means.” |
| Half-year | Jun · Dec | History | Long | 8m · 16:9 | “Average price since 1953 — watch what happens when rates spike.” |
The mindset: the Short is a standalone hook, not a summary. One number, one takeaway, hook in the first 2 seconds — and it must make sense to someone who never saw the long video.
A hook bank is a running list of the clip-worthy moments you catch while editing — so when it’s time to make the Short, you jump straight to the spot instead of re-watching the whole thing. Capture three things: the source (one of your videos, or pick Other to type a URL or a note like “William’s WeChat moment 2026-07-19”), where it is (timestamp), and a few words of what it was. Entries save right here in this browser.
| Source | Timestamp | Words | |
|---|---|---|---|
| No hooks yet — add your first clip-worthy moment above. | |||